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ASTD has a new name.

ATD: Association for Talent Development

The training and development field has changed and grown dramatically since ASTD was founded 71 years ago. It is time for the American Society for Training & Development to take the next step in reflecting and supporting the global nature, tremendous diversity, influence, and impact of this profession.

We are excited about what the future holds! Read on to learn about our new brand.

Watch!

ASTD President and CEO Tony Bingham and the ASTD Board of Directors announced the rebranding of the association on May 6, 2014 at the ASTD 2014 International Conference & Exposition.

Taking the Next Step

As the American Society for Training & Development transitions to the Association for Talent Development, our service and support to all of you will increase. This organization is changing to reflect the work you do and will do, and becoming even more inclusive for everyone who develops others.

Testimonials

These thought leaders believe in and support the future of talent development.

What to Expect

You’ll see changes to the website and to the branding of our content over the next year. We want you to know what to expect and have created this timeline to keep you informed.

Launch May 6, 2014
  • Website co-branded to ASTD/ATD for transition.

    May2014
  • Communities of Practice, Newsletters, Magazines and social media will reflect ATD branding.

    Jun-Aug2014
  • CPLP Prep program, Education offerings will reflect ATD branding.

    New social community platform launches.

    Sep-Dec2014
  • Full website reflects ATD, books published under ATD banner, new magazine launches, conferences reflect ATD branding.

    Early2015

Questions?

Read these FAQs to find out answers to questions you may have. If you have other questions, please email customercare@astd.org.

What is ASTD’s new name?

We are changing our name from the American Society for Training and Development (ASTD) to the Association for Talent Development (ATD).


When will this change happen and how long will it take?

ASTD announced this change on May 6, 2014. ASTD, its local chapters, and international partners will complete a full transition of our products, services, and offerings to the new name during the next year.


Why the change?

Since ASTD was founded in 1943, the profession has transformed dramatically. T&D professionals’ roles are much broader and deeper than ever before. They are responsible for a wider scope, have a greater impact on individuals and the organizations they serve, and have become a critical business partner.

What has not changed in 70 years is the purpose of the field — to develop people: their knowledge, skills, and capabilities. ASTD is changing to demonstrate how this profession’s work — and the impact that our members and customers have — stretches beyond training.


How was this decision made?

Our board of directors has discussed it many times over the years. The impact of our members’ work stretches far beyond training and includes many facets — the 10 Areas of Expertise in our Competency Model is one example. Reviewing many years of information, input, feedback, and analysis on the field’s changes and growth in scope led to this change.


What does the phrase talent development mean?

Talent development encompasses the breadth and depth of the profession and includes all of the Areas of Expertise you see reflected in our Competency Model, and more. While the profession has these areas as its foundation, we will be working with our members and others in the profession to provide their input and expertise to continually define the scope of this field’s work.


What can I expect to see in the future?

Over the next year you will see changes to the website and a transition of the branding of our products and services. You will also see an even greater commitment to our current offerings and the trusted content and research you have come to expect. Our education offerings will continue to include a vast array of workshops and certificate programs. T+D magazine will become TD magazine and it will continue as the flagship publication for this profession. You will see new things in the future: new communities of practice, new content, and new resources.


Will previous books or other content be changed?

Previously published books, articles, and other publications will not change. New content will begin to transition to the new name and brand during the coming months.


Does this change my membership?

Your membership benefits remain the same, and your online experience to access your member benefits and content will be seamless with the switch to our new name. In the coming months you will receive a new membership card with the ATD name and logo reflected on it.


Is the website changing?

We have begun to transition the branding of our website. In a few months the domain will shift from astd.org to td.org. You will be able to access our site, our content, and your member benefits from either domain.


Will my local ASTD chapter or international partner/member network change?

ASTD chapters and international member networks will transition to the new name and brand during the next year; it is up to the leaders of each local chapter or member network to determine their individual timeline.


Does this name change mean there will be changes to the CPLP credential or the ASTD Competency Model?

The change to ATD does not affect the CPLP credential or the ASTD Competency Model and its most recent 2013 update.


Does this change affect an existing agreement that my company has in place with ASTD?

No changes are necessary for existing agreements or contracts. You will continue to do business with ASTD per the terms of your agreement.


I have been in the training field for my entire career … does this change affect my career progression?

We hope this change helps to communicate the breadth, depth, and scope of your work, and its impact on the success of your organization. We hope that over time this change helps professionals in this field progress in their careers. Please note that training and development is absolutely at the core of this new identity; it’s the foundation of the profession and the basis of how we serve you and your fellow members and customers.


What is ASTD’s new name?

We are changing our name from the American Society for Training and Development (ASTD) to the Association for Talent Development (ATD).


When will this change happen and how long will it take?

ASTD announced this change on May 6, 2014. ASTD, its local chapters, and international partners will complete a full transition of our products, services, and offerings to the new name during the next year.


Why the change?

Since ASTD was founded in 1943, the profession has transformed dramatically. T&D professionals’ roles are much broader and deeper than ever before. They are responsible for a wider scope, have a greater impact on individuals and the organizations they serve, and have become a critical business partner.

What has not changed in 70 years is the purpose of the field — to develop people: their knowledge, skills, and capabilities. ASTD is changing to demonstrate how this profession’s work — and the impact that our members and customers have — stretches beyond training.


Is my chapter changing?

Your chapter will have a full year to transition to the ATD brand. It is up to each individual chapter’s leadership team to determine how they will implement the change.


How does this affect my chapter membership?

There is no change to your chapter membership or your Power membership if you are a member of your chapter and national ATD.


How will ASTD chapter members know about this change?

We will be communicating regularly in many channels: the Chapter Leader Community on the website, the Leaders Connection newsletter, and personal outreach to each chapter by the national staff chapter relations managers. We have a special webpage exclusively for chapters that provides resources and collateral materials to help facilitate the switch to ATD during the next year. Each chapter’s National Advisors for Chapters (NAC) representative will also be a resource for help.


How long will chapters have to implement this change?

The transition to our new name will occur over the course of the next year, and chapters also have an entire year to implement the change. It is up to the leaders of each individual chapter to determine their unique timeline.


How was this decision made?

Our board of directors has discussed it many times over the years. The impact of our members’ work stretches far beyond training and includes many facets — the 10 Areas of Expertise in our Competency Model is one example. Reviewing many years of information, input, feedback, and analysis on the field’s changes and growth in scope led to this change.


What does the phrase talent development mean?

Talent development encompasses the breadth and depth of the profession and includes all of the Areas of Expertise you see reflected in our Competency Model, and more. While the profession has these areas as its foundation, we will be working with our members and others in the profession to provide their input and expertise to continually define the scope of this field’s work.


Chapter leaders, please contact your chapter relations manager for resources and assistance.

 


What is ASTD’s new name?

We are changing our name from the American Society for Training and Development (ASTD) to the Association for Talent Development (ATD).


When will this change happen and how long will it take?

ASTD announced this change on May 6, 2014. ASTD, its local chapters, and international partners will complete a full transition of our products, services, and offerings to the new name during the next year.


Why the change?

Since ASTD was founded in 1943, the profession has transformed dramatically. T&D professionals’ roles are much broader and deeper than ever before. They are responsible for a wider scope, have a greater impact on individuals and the organizations they serve, and have become a critical business partner.

What has not changed in 70 years is the purpose of the field — to develop people: their knowledge, skills, and capabilities. ASTD is changing to demonstrate how this profession’s work — and the impact that our members and customers have — stretches beyond training.


How was this decision made?

Our board of directors has discussed it many times over the years. The impact of our members’ work stretches far beyond training and includes many facets — the 10 Areas of Expertise in our Competency Model is one example. Reviewing many years of information, input, feedback, and analysis on the field’s changes and growth in scope led to this change.


Does this change in name mean you will become more international?

We are always happy to welcome new members, delegations, and potential partners into our membership and community. With your help and engagement, we are able to offer more conferences, events, and other meetings outside the U.S. We are committed to a greater international presence in the future.


How does this affect international members and partners?

There is no change to international membership or our partner agreements. We have created collateral resources and other support materials, and our international relations managers can provide information on how to access those.


What does the phrase talent development mean?

Talent development encompasses the breadth and depth of the profession and includes all of the Areas of Expertise you see reflected in our Competency Model, and more. While the profession has these areas as its foundation, we will be working with our members and others in the profession to provide their input and expertise to continually define the scope of this field’s work.


Visit www.astd.org/international for more information.

 


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